for Fitness Lifestyle Coach, Morgan Self
Morgan has been coaching since 2015, but went full-time in 2017. has an assistant coach, who helps with sales calls. They provide their clients with their macros, a sample meal plan, training plan w/videos, a private FB group, and 24/7 access to message them. She currently has an online 'course' with videos/pdfs to teach people the 'hows and whys,' but she knew she needed to step up her game!
Design and set up a funnel that offers a free workshop that collects information about the prospects goals/struggles and convince them to book a discovery call for a 1-1 coaching mentorship
Because my previous funnel looked cheap and unprofessional, I was wasting my time on icky sales calls with unqualified leads who had zero intention of investing in my 1:1 coaching program.
After working with Ashley, my call rate went down but my close rate went from about 30% to 60%, because the right people were already sold on the program before hopping on the phone!
Create and design a full fitness guide that people could purchase as an additional upsell option
Use a simple but seamless check out option so customers could have a fast and secure experience
Use this worksheet to bring more clarity to your business! Let this be your first step before you tackle your ideal customer profile and buyer persona.
and bring much-needed clarity to your business.