In order to do this, you’ll need high-quality, relatable, and compelling copy that builds credibility and creates engaging customer experiences.
It can be hard letting go of this piece of your business when you have so much to say and want to be the one to connect with prospects and customers.
It’s a huge time commitment to do your own writing, which means less time you spend working on your business and more time in it.
You’ll have a much more cohesive website and marketing strategy if your design and copy are done in sync with one another.
Content doesn’t just need to be authentic and error-free. It needs to be optimized for search and sales, which isn’t always in an entrepreneur’s wheelhouse.
In order to effectively connect with customers outside of your website, your copy needs to be written differently based on which platform it appears on (e.g. email vs. website).
It’s easier to have a consistent message go out across all your platforms at once if you have a team providing that high-quality copy for you.
Use this worksheet to bring more clarity to your business! Let this be your first step before you tackle your ideal customer profile and buyer persona.
and bring much-needed clarity to your business.