How to Create an Authentic Brand Identity (Without Sounding Generic)

Nobody remembers a brand that looks like everyone else’s. If you’ve ever sat down to build a brand and felt the pull toward soft pastels, plant emojis, and the word “empowered” slapped on everything… you’re not alone.  It’s the default. It’s also forgettable! 😂 Here’s what I keep coming back to with clients who want […]

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Have you ever received advice that just didn’t sit right with you? I recently did. A message from a brand and website design company landed in my inbox, warning clients not to look at their competitors’ websites during the design process. Their logic? Using others’ work for inspiration could “dilute your unique business identity.” That […]

The Imitation Game: How Borrowing Like an Artist Elevates Your Brand

Marketing

Discover the importance of diversifying your digital presence beyond social media to enhance your marketing strategy and engage more effectively with your audience.

Diversifying Your Digital Presence: Why Social Media Isn’t Enough

Marketing

Hey guys! I know how nerve-wracking it can be to sit in front of your computer or phone screen, type out a message to your audience on social media, only to pause… wondering if you’re ready to hit the “Post” button. So, today, I’m going to provide some clarity on what kind of content you […]

What Type of Content Should You Share on Social Media?

Marketing

What Type of Content Should You Share on Social Media?

  Social media marketing can be a powerful tool for generating awareness, building authority, and even getting new clients for your business. Just remember: When you’re on social media to represent your business, it can’t be a free-for-all.  What do I mean by that? Well, let’s check out 12 of the most common (and costly!) […]

12 Mistakes Entrepreneurs Make on Social Media

Marketing

12 Mistakes Entrepreneurs Make Infographic

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If you’re reading this post, it’s because you’ve decided to hire someone to create a brand strategy, brand design and build a website for your business. But who should do it for you? A solo freelancer? A small web design studio? Or a big agency? […]

8 Reasons To Hire a Small Web Design Business Over an Agency

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