Are your online leads falling flat on their face? We’ve gotta fix that!

Leads are KING (or Queen!) when it comes to the success of your business for many reasons, but here’s an important one: attracting, nurturing and sustaining your leads enables your business to create a big splash in your industry and even BIGGER waves when it comes to your online traffic.

This traffic, in turn, correlates to crazy sales and monster profits.

We all want that, right?

We’d like to walk through some of our favourite processes to gaining rock-solid leads, all the time. Step into our virtual office and get cozy. We’re jumping in together to tune up your leads process today!

|| Tip #1 ||

IMPLEMENT A MONTHLY LINK CHECK-IN

You know what sucks?

When you go to social profiles or a website and click on a link to see more information… only to be given a domain expiry message!

Our team has been noticing a serious amount of broken links in social media profiles or sites that we’ve been visiting. Site Improve gathered some numbers, and out of 135 US Fortune 100 Company websites, 131 of them had at least one broken link. 117 had five or more broken links!

Here are the tasks that we suggest you do monthly to make sure this problem isn’t happening to you:

• Double-check that your domain has not expired.

• Pre-pay for your hosting plan (monthly or annually)

• Make sure your hosting company automatically bills you to renew (no worries if you’ve got commitment-phobia: they will, in most cases, reimburse you if you decide to leave!)

• Check ALL of your links monthly. You can use an automated tool like Check My Links to scan and check for broken links on your site. Easy, peasy!

• Create a 404 Error page with a redirect (this is a great area to present upsells, add to cart shopping items, frequently accessed pages and more!).

If your business wants leads, you need to ensure that entry points for a conversation to occur actually work! So go and tune up those links to sit back and watch the conversion magic happen.

|| Tip #2 ||

TUNE-UP YOUR CONTENT MARKETING GAME PLAN BY SHARING VS. SELLING

It doesn’t matter which industry you’re in if you want to generate leads online without feeling icky on the SELLING front, content is the way to go.

Good content marketing is all about sharing education on what you do for the people you serve. Your FIRST intent shouldn’t be to sell your heart out on your product or offering, but instead… to create value, trust and authority around your voice and your business! This is simply a way of generating leads like magic, instead of just selling your pitch 24/7… you know, like all your competitors are doing.

I’ll give you an example:

Let’s assume you are a business that sells products. For this example, we can say that your product is a yoga mat. If you write a lengthy blog about why your yoga mats are better than everyone else’s, it’s really just another big product push online. Been there, done that.

“Buy me, not them!”

Instead, if you write a blog post on the health benefits of Yin vs. Kundalini practices and break down which practice may be best for varying health conditions, now you’re educating your customers!

You’ve just provided answers to a question that your audience really wants to know, like… “If I’m pregnant, is hot yoga safe for me?” Your content could be JUST the thing they’ve been looking online for.

Problem solved.

Sharing knowledge on how to do something (aka educating!), thinking like your audience to answer key questions and offering up advice to solve a problem will put you in the minds of consumers as a person of authority.
There are PLENTY more methods to get your content out to the world.

Here are a few more content delivery options to think about implementing (Your Designer Ash-approved!):

Infographics:

• Who doesn’t love an infographic?! Everything you need, found in one place. Utilize elements like icons and photos to deliver the content. And don’t forget to lean on stats! Infographics are the perfect vehicle for numbers and percentages. Audiences know that numbers don’t lie!

Videos:

• You probably already know how much our team LOVES video! Social videos have 1200% more shares than text and images! It’s really no secret that audiences enjoy engaging with video. Cross promote your videos on all platforms by doing small clips.

GIFs & Memes:

• If your target market is in the millennial age range… you really don’t want to miss out on hooking up your content with them using these adorable (and hilarious!) forms of imagery. Don’t be afraid to show your humorous side. You can search for GIFs and even make your own GIFs by using Giphy!

Podcasts:

• Audiences crave audio information on the go! And your teenage dream of having your own awesome radio show can kiiiiinda come to life.

Case Studies:

• Our team loves breaking down our client’s success stories with case studies. We always include real case studies in our proposals to easily convey how our services WORK for our clients!

Email Marketing:

• Build that list to build your profits! Being allowed inside the inboxes of your audience is a privilege. So ensure that you aren’t just sending them info on your new product or service launches. Instead, hook them up with informative, helpful or entertaining content on the regular! You can share your recent social posts, link them to your newest blog post and get a bit more personal with what’s been going on lately in your biz life!

|| Tip #3 ||

GIVING REFERRALS = GETTING REFERRALS

The easiest way to get certified leads in your sleep is through the power of referrals. And probably the most beneficial way to get your own referrals rolling is this: give them out yourself!

Recommending a product or service to a colleague, partner or business buddy can kick off a chain reaction of referrals that can lead to a ton of new business.

You may be the only team member in your business right now, but you don’t have to go it alone! Do you have a few people you follow on Insta in the same industry as you? Reach out to them to set up a referral group chat! Or hey, just use it to chat out biz life with them. Chances are, they are going through the same struggles you are right now, or they may be looking for someone who just GETS IT to share their wins with!

If you haven’t done so already, start building up your “bank” of businesses you can easily refer to and trust! Utilize Instagram’s collections feature to bookmark/save posts by other businesses to create a collection of accounts that you can lean on in the future.

Having this collaborative, teamwork mindset lifts up other businesses in your niche, and allows you to hand off referrals and inquiries to each other when you are booked up or know of someone just right for the job.

We can’t wait to see what you do with these process tips for gaining your own rock-solid leads.

Need help in securing your leads with a kickass sales page, a content marketing sidekick, an individualized business strategy or a fresh, new website?

We can help with that!

Click here to schedule a free marketing discovery call with our #dreamteam!