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Since 2004, we've partnered with ambitious entrepreneurs and growing businesses across Canada and the US to build strategic brand identities and websites that drive long-term growth. Our work blends brand identity design, website design, and digital marketing to create powerful online presences that perform in today's competitive market.

Our Journey

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About

Since 2004, we've partnered with ambitious entrepreneurs and growing businesses across Canada and the US to build strategic brand identities and websites that drive long-term growth. Our work blends brand identity design, website design, and digital marketing to create powerful online presences that perform in today's competitive market.

Our Journey

Branding, Web Design & Digital Marketing

Connect

Explore how we partnered with the Matriarch Movement, an Indigenous-led non-profit based in Toronto and Vancouver, to create a brand identity and custom Showit website design that merges modern design with authentic Indigenous storytelling. Built to foster community engagement, celebrate Indigenous voices, and support intergenerational healing.

Custom Brand Identity & Website Design for Non-Profits

OUR WORK

Matriarch Movement champions Indigenous communities through wellness, advocacy, and multimedia storytelling. They are dedicated to healing, celebrating, and connecting by integrating ancestral wisdom with modern practices. Their mission is to make wellness accessible to all and to elevate Indigenous voices, paving the way for intergenerational respect and empowerment. We were honoured to provide brand identity design, custom Showit website design, and SEO services to help amplify their mission across Canada.

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project overview

Empower Indigenous Connections and Commerce: Aim to foster an online community that elevates Indigenous fashion and culture. The future goal is to seamlessly transition into a marketplace, supporting and selling Indigenous-themed merchandise to strengthen both community ties and commercial ventures.

Elevate Indigenous Enterprises through Blogging: Seek to spotlight and elevate Indigenous businesses and creators through blogging, celebrating their contributions and bolstering the community’s entrepreneurial spirit.

Indigenous Stories via Video Podcasting: Strive to explore themes of matriarchy, Indigenous futurism, and healing through video podcasting, enriching cultural dialogues and fostering deeper understanding and action.

BRAND VIsion:

The Project Scope:

Brand Strategy & Business Development
Brand Strategy Workshop
Brand Identity & Logo Design
Website Content Creation
Website Strategy
Custom Showit Website Design
Custom Wordpress Blog
Custom Showit Website Development
Search Engine Optimization
Website & Blog Training

Non-Profits & Charities

Industry:

matriarchmovement.ca

WEBSITE:

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mood board

The Matriarch Movement logo represents a nurturing and earthy brand identity that marries traditional values with modern aesthetics. The logo’s organic shapes and warm, earth-toned color palette symbolize growth and connectivity, anchoring the brand with a sense of rooted identity and continuity between past and present. This Indigenous-inspired logo design forms the foundation of a brand identity system built to last.

Logo Story

The Matriarch Movement logo’s interlocking shapes symbolize the interconnectedness of Indigenous communities across generations. The circular form represents the cycle of life and renewal, essential to Indigenous worldview. Central to our design is the strawberry, known as the 'heart berry' in many Indigenous cultures, celebrated for its meanings of love, healing, and growth.

Iconography

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Logo
SUITE

The bold, clear lettering conveys strength and stability, reflecting the resilience and enduring spirit of the communities we represent. This typographical choice supports the visibility of Indigenous narratives in a contemporary context. Every typographic choice in this brand identity was made intentionally to honour and elevate Indigenous history.

BRAND IDENTITY Typography

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

PORTFOLIO HIGHLIGHTS

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STRATEGICALLY CRAFTED by YOUR DESIGNER ASH

Explore the Matriarch Movement's custom Showit website design for a streamlined, engaging journey into Indigenous culture and advocacy. The visually compelling interface combines modern design with traditional Indigenous elements, easy navigation, and interactive content aimed at fostering community and action. The new brand identity and website design helped Matriarch Movement strengthen their online presence, grow their Indigenous community across Canada, and establish a powerful digital platform for advocacy, wellness, and storytelling.

tHE Digital Experience

CUSTOM SHOWIT WEBSITE DESIGN FOR INDIGENOUS NON-PROFITS

WEBSITE

Dive Deeper into the Matriarch Movement Experience!

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EXPLORE LIVE SITE

"Ashley is more than just a website designer or strategist—she’s a passionate creative who pours her heart and spirit into every project."

Shayla OUlette Stonechild, Founder & Wellness Facilitator, matriarch movement

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CLIENT TESTIMONIAL

Throughout the entire design journey, she made me feel truly seen and valued, seamlessly adapting my feedback to meet my needs. Her creativity and the final design of my website left me genuinely impressed. I would absolutely hire her again and look forward to working together in the future!

LET'S GET STARTED