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Since 2004, we've partnered with ambitious entrepreneurs and growing businesses across Canada and the US to build strategic brand identities and websites that drive long-term growth. Our work blends brand identity design, website design, and digital marketing to create powerful online presences that perform in today's competitive market.

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About

Since 2004, we've partnered with ambitious entrepreneurs and growing businesses across Canada and the US to build strategic brand identities and websites that drive long-term growth. Our work blends brand identity design, website design, and digital marketing to create powerful online presences that perform in today's competitive market.

Our Journey

Branding, Web Design & Digital Marketing

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Brand and logo design for Lume Aesthetics, a beauty and self-care studio in Pembroke serving clients who want a calming, high-end experience. This visual identity brings together radiance, modern minimalism, and an elevated approach to everyday beauty.

Brand & Logo Design for Aesthetics Beauty and Self-Care

OUR WORK

Lume Aesthetics is a home-based beauty and self-care studio in Petawawa dedicated to helping clients embrace their natural glow. With services ranging from nails, brows, sugaring, and makeup to expanding offerings like facials and lash lifts, Lume combines professional expertise with a warm, calming atmosphere. The studio also features a curated selection of self-care products, creating a modern space where every visit feels like both a treatment and a ritual of renewal.

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project overview

A radiant, calming brand that reflects inner glow
Create a visual identity inspired by light, warmth, and fresh coastal neutrals, helping clients feel bright, relaxed, and cared for from the first glance.

Modern, elevated, approachable luxury
Blend clean, high-end design with soft, organic touches to reflect Carissa’s skilled artistry and genuine, welcoming personality.

A flexible brand system built to grow with the studio
Develop a versatile logo suite and visual style that works across social media, future retail products, and new services as the business expands.

BRAND VIsion:

The Project Scope:

Brand Strategy & Business Development
Full Logo Identity System
Typography & Color Palette
Complete Brand Asset Package
Mini Brand Board
Business Card Design
Brand Launch Mockups

Health, Wellness & Self-Love

Industry:

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mood board

The Lume Aesthetics logo is inspired by the Latin word lūmen, meaning “light.” The soft curved line above the “u” creates a subtle beam of light that reinforces Carissa’s brand message of radiance and inner glow.

Logo Story

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Logo
SUITE

The typography pairs clean, high-end serif forms with gentle curves that soften the overall look. The type system supports a luxurious but approachable aesthetic that works beautifully for a home-based studio.

Typography

The brand includes a flexible system of marks — a full wordmark, a stacked layout, and a minimal “LA” monogram. Each version maintains the same sculpted curves and airy spacing, making them ideal for everything from social media avatars to packaging and signage.

Iconography

PORTFOLIO HIGHLIGHTS

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"I absolutely love my brand, and she brought my vision to life better than I ever could have imagined!"

Carissa Behm, OWNER
LUME AESTHETICS

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CLIENT LOVE

Ashley was amazing to work with. She was extremely responsive, patient, and supportive any time I felt unsure. She didn’t just design my brand — she helped me understand it. She walked me through the meaning behind my visuals, explained why certain choices worked, and made the entire process feel clear and intentional. She laid everything out in a way that made sense and truly went above and beyond what I expected. I absolutely love my brand, and she brought my vision to life better than I ever could have imagined. I’m so grateful for her talent and highly recommend her to anyone looking for a thoughtful and dedicated designer.

Lets GET STARTED