FOR SMALL BIZ OWNERS WHO WANT GROWTH WITHOUT THE GUESSWORK
Digital Marketing Strategy & Promotion Plans
Schedule a Chat!
Attract targeted traffic to your website, turn more leads into customers, and get a better ROI from your marketing efforts.
CUSTOMIZED
how will you find the time to manage and implement your plan?!
UGH,
What you don’t know is how to come up with a marketing plan that makes them sell like hotcakes (and doesn’t involve spending 2 hours/day on social media “engagement”).
You know your services or programs are worth every dang penny.
Where do you start?
What type of content should you focus on?
Where should you post it?
What about hashtags?
What should your launch strategy be?
Should you start a free Facebook group or run a
5-day challenge?
Whether you’re trying to book more clients or you’ve got a big launch that’s about to go down, you’ve got questions about your marketing plan that need answers...
AS A SMALL BUT MIGHTY BUSINESS, YOU CAN’T AFFORD TO...
if they aren’t going to reach or connect with your audience
(I’m looking at your fancy sales funnels and Facebook ads)
That’s why you need to get focused. You need to be more intentional. And you need access to the marketing skills and experience of someone like me to ensure you’re taking a
Waste hours writing social media posts, emails, and blog posts
who wants to sell you 6-figure “secrets” instead of a real deliverable
Spend thousands on a coach (read: expensive cheerleader)
but not HOW to adapt it for your specific business and industry
Buy another cookie-cutter course that tells you what to do
Pay to play with ads until you have a better understanding
for your business even though you’ve got zero context
Take your chances on a competitor’s strategy and hope it works
that never actually convert into website traffic or paying customers
Keep collecting hearts, likes, and “love this!” comments
You know if you keep throwing spaghetti at the wall without a clear marketing plan that’s built for your business goals, all those shiny tactics the gurus swear by
will be a total waste of your time, energy, and marketing budget.
strategy-first, tactics-second approach.
As a service provider, you need a reliable way to attract website traffic, generate new leads, and book more clients, so you can create a steady, predictable income.
With so many moving pieces, you could use a marketing expert to map out the step-by-step promotions plan for you, so you can get more sales with less stress.
You’ve got a product, program or offer that could make you money on autopilot if you only had someone who could create an effective marketing strategy for you.
Planning a Launch
Trying to Get More Clients
Building a Sales Funnel
WHETHER YOU'RE...
I’M YOUR
MARKETING
Wing-Girl!
CATHY RESIDE,
THE GOOD FOOD TOUR
NOW I HAVE THE TOOLS AND A PLAN,
SO MY TIME ON SOCIAL MEDIA IS EFFICIENT!
“I was struggling with how to be effective in social media posting and cut down on the time spent. I didn’t know how to come up with a strategy that would reach and connect with our target audience.
The culmination of information Ash gave on our target market - how they make decisions, their habits, the tone and language that resonates with them - I get it now!
The report was so thorough and you still took the time to answer questions, give us guidance, and walk us through every line.”
If someone asked me if they should work with ASH and invest I would tell them a resounding
Ashley will get you where you need to go!
"YES!"
I felt her authenticity. She really wants you to succeed!
"
Steal a peek!
Give me 5 weeks
data-driven digital marketing
social media plan
and I’ll give you a
and
that helps you generate more leads and revenue
by focusing on the promotional strategies that give you the best ROI.
In-depth buyer personas to get clear on your messaging and identify how to attract customers in new audiences
Review of your current marketing data and social media analytics to identify growth opportunities
90-minute 1-on-1 virtual strategy meeting to get clear on your current marketing goals, resources, and challenges
Setup of your content management systems, logistics, approval processes, and content sources
Content idea bank to educate, entertain and engage your audience, so you can turn more leads into customers
Documentation of industry-specific marketing opportunities and obstacles using evidence-based data and analytics
Review of your current social media presence, website, and email marketing to help boost traffic and optimize conversions
SWOT analysis, competitor analysis, and industry research to better position you in the marketplace
Ongoing content marketing requires a strategic plan! We’ll answer your key questions: What kind of content should you post? How often? On which platforms? What metrics do you need to track? Then we’ll design and build your master marketing plan and social media report around your business goals, customer segments, seasonal campaigns, and special promos.
WEEK 3-4
Designing Your Marketing Plan
SEE WHAT'S INCLUDED in week 3-4
Editorial calendar outlining your key content themes, types, and frequency based on current audience engagement data
Hashtag research, bank, and key groupings that target your ideal customers, including location-specific audiences
Ready-to-publish content examples for multiple social media channels, so you always have a reference for what to post
Recommended content marketing, website, and social media tools for automating specific tasks or optimizing conversions
BONUS customizable story graphics for Facebook or Instagram to help you stay on-brand
The problem with mimicking a competitor’s marketing strategy or following the online trends is: Your business is unlike any other. If you want to market smarter, not harder—you need to make decisions based on data. That’s why this isn’t some wham-bam marketing plan. I’m going to be here to help you troubleshoot as you implement it, make necessary tweaks, and get clear on your next steps so you can keep your momentum rolling!
WEEK 5
Implementing Your Plan
SEE WHAT'S INCLUDED in week 5
2-hour virtual implementation meeting to answer your Qs and offer recommendations for how you can put your new plan into action
Basic training on your chosen social media and marketing platforms, content management systems, and tools
Review of how to track analytics and metrics moving forward using simple systems, so you can measure your ongoing progress
BONUS
Bonus Support (YAY!)
Business coaching
Hand-holding? Check. Cheerleading? Bring on the pom-poms. Personalized feedback? You betcha. I’m here to help you implement every step of your marketing plan!
Business coaching via our private Slack channel for the 5 weeks we’re working together — message me any time, I mean it!
On-demand support
On-demand support and access to my brain via Slack, so you can reach me whenever you need to for feedback or troubleshooting
2 wks follow-up Email support
2 weeks of follow-up email support after our 5 weeks together for quick Qs, so you feel confident implementing your plan on your own
Let’s Talk!
You shouldn’t have to do #allthethings to get traction online or face marketing burnout to get the sales you want.
It’s a detailed, multi-channel marketing plan that blends strategic consulting with personalized troubleshooting and implementation support, so we can actually test and measure what content resonates with your ideal buyers, and adjust your ongoing promotional activities based on what they engage with.
And with my help, now you won’t have to...
This is so much more than an editorial calendar.
And I believe that UX design, online marketing, and digital strategy belong together.
HEY, I’M ASHLEY!
That’s why the tactics, approaches, and content I recommend are always backed by data and completely customized for your audience and industry.
Beyond designing high-converting websites and sales funnel for my current clients, I spent 8+ years in the not-for-profit marketing and communications world where I developed strategic marketing plans for 8 departments and managed promotional budgets totaling $150k.
One non-profit event I planned sold out in 3 weeks...to over 600+ women. So yup, I’ve been around the block a few times when it comes to launching marketing plans and promotion campaigns for services and events!
This is more than the “what”. This is the “how”. You get the strategy, tools, AND implementation support to rock your marketing plan and make it work for you, so you can ditch the busywork and shiny objects that are slowing down your progress...and start focusing (ONLY) on the marketing activities that will actually help you move your business forward.
Where creative ideas meet digital strategies
LEAH LUPO
LIFESTYLE FITNESS COACH
“Ashley exceeded my expectations in every way possible. She was so helpful, answered all of my questions, and made sure to explain the techy things that I didn’t necessarily understand as well. What I loved most about working with Ashley is that she’s not only a graphic designer, but a business strategist too. She helped me market myself properly, gave me tons of ideas on what to post + emails to send, and she already started thinking of ideas for my next program!”
WE HIT 12K IN SALES IN 1 WEEK!
Hiring her was the best business decision I've ever made for myself.
"
- Creative entrepreneur
- Fitness or wellness pro
- Speaker
- Author
- COACH
- Consultant
- hospitality indST. PROFESSIONAL
- Non-profit
SO,IF YOU'RE A...
And you want to…
Use digital marketing to level the playing field with big businesses
Get a better ROI on your marketing efforts and avoid social media time sucks
Map out effective marketing campaigns that grow your audience
Show up more consistently online and never run out of content ideas
Find better ways to reach and engage with your target audience
Make your next (or first) launch more successful and NOT have to lone-wolf it
Build an evergreen sales funnel that helps you make money on autopilot
HEY, I’M ASH!
Schedule Your Digital Marketing Discovery Call
I'm looking forward to our chat! I can't wait to hear about your vision, and help you amp up your marketing. Let's get this party started! :-)
HEY, I’M ASH!
Schedule Your Digital Marketing Discovery Call