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Since 2004, we've partnered with ambitious entrepreneurs and growing businesses across Canada and the US to build strategic brand identities and websites that drive long-term growth. Our work blends brand identity design, website design, and digital marketing to create powerful online presences that perform in today's competitive market.

Our Journey

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About

Since 2004, we've partnered with ambitious entrepreneurs and growing businesses across Canada and the US to build strategic brand identities and websites that drive long-term growth. Our work blends brand identity design, website design, and digital marketing to create powerful online presences that perform in today's competitive market.

Our Journey

Branding, Web Design & Digital Marketing

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We designed and developed a vibrant online presence for Lesley Levinski of Baila Studio - a high-energy fitness brand.
Our work included a custom recipe blog, fitness challenge funnels, and a Shopify-powered ecomm experience, all built to match her bold personality and mission.

Custom Website Design, Copy, Funnels & Fitness Blog

OUR WORK

Lesley combines her love of movement with holistic wellness. A fitness coach, registered acupuncturist, and TCM specialist, she designs programs and recipes that empower you to feel strong, nourished, and energized every day.

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Project OVerview

A sleek, centralized home for offers
A functional, easy-to-navigate digital HQ where Lesley could launch fitness challenges, manage auto-renewing memberships, accept payments with ease, and guide clients through well-designed funnels.

A deliciously organized recipe hub
A searchable recipe blog that made it fun and simple to explore meals by category, from breakfast to dessert. Think nutrient-packed, scroll-worthy, and easy to follow, with every post aligned to her philosophy of fueling your body with love.

A shop that brings her brand to life
A streamlined storefront powered by Shopify Buy Buttons, making it easy for fans to snag her recipe book, Baila swag, and lifestyle goods —without ever leaving the site.

BRAND VIsion:

The Project Scope:

Brand Strategy & Business Development
Brand Identity & Logo Design
Website Copywriting & Content Creation
Website Architecture & User Journey Strategy
Custom Showit Website Design
Integrated WordPress Recipe Blog
Custom Showit Website Development
Shopify Integration for Products & Recipe Book
SEO Foundations & Keyword Optimization
Funnel Creation for Challenges & Program Launches
Tech Setup for Auto-Renewing Memberships
1:1 Website, Blog & Funnel Training

Health, Wellness & Self-Love

Industry:

Bailastudio.com

WEBSITE:

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mood board

The Baila Studio logo captures the electric, high-vibe energy of Lesley’s movement-forward brand. Centered on a bold, paint-splash backdrop, the design feels alive, symbolizing strength, creativity, and the expressive joy of dance-inspired fitness. The handwritten wordmark adds that personal, punchy touch, reflecting Lesley’s approachable style and fierce confidence.

Logo Story

The submark icons bring the same flair in bite-sized doses. From the branded “B” nestled in vibrant color bursts to flexible favicon treatments, these elements keep the brand cohesive while showing up strong across platforms on funnels, merch, mobile, and more.

Iconography

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Logo
SUITE

Playful. Bold. Empowering. The typography is a full-on vibe, combining high-impact headlines with clean body text for easy readability. The mix is designed to energize and guide users, whether they’re signing up for a challenge or diving into a new recipe on the blog.

Typography

PORTFOLIO HIGHLIGHTS

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STRATEGICALLY CRAFTED by YOUR DESIGNER ASH

This isn’t just a website, it’s a digital studio, built to motivate, inspire, and move people. Visitors can browse fitness programs, sign up for challenges, and explore nourishing recipes without getting lost. From the moment you land on the Baila Studio website, you're met with bold energy, vibrant colour, and movement - just like Lesley herself!

tHE Digital Experience

CUSTOM
WEBSITE DESIGN

WEBSITE

Dive Deeper into the Baila Studio Experience!

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EXPLORE LIVE SITE

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CLIENT LOVE

You 'Get Me' Ash! Your fresh ideas help keep things current, are so appreciated, and let me focus on my own passion!

Lesley Levinski, Certified Fitness Trainer and Nutrition Consultant

“I can’t thank you enough for helping me launch my brand, and more importantly, how much you ‘get me’, Ash. It’s always so energizing and so much fun when we have our work meetings - actually doesn’t feel like work at all with the passion you bring to the table! Your fresh ideas help keep things current, are so appreciated, and let me focus on my own passion - and that is keeping people healthy and moving!”